About Founder Lynne Hoff

Lynne Hoff was raised around good horses and has ridden competitively all her life. As an ex-pharmacist of 28 years and long-time horse breeder and trainer, I wanted a supplement that made sense. I did not want expensive added protein - I can get that from feeding  good hay at a fraction of the cost. I did not want added sugar in the form of molasses, beets or grain, and I certainly did not want any inert fillers. I also didn't want extravagant medical claims being made by "herbal remedy" products that are not supported by any testing.  I wanted every ingredient to be food grade with special attention to bioavailability. AND I wanted to address the age old problem of equine colic, so that meant preparing the gut to receive nutrients while maintaining a healthy bacterial population.

I discovered this formulation and after using it for almost 15 years, I decided to market and sell it because I consider it to be by far the best feed additive ever invented. This product more than pays for itself with fewer vet bills and less frequent chemical worming.

Lynne brings 60 years of horsemanship skills to the horse industry and is best known for owning and standing the Canadian Legend, top reining horse sire CHICS IN THE MALE. Chics In The Male ("Bubba") was the first son of Smart Chic Olena, who was imported into Canada and has produced more Canadian Supreme Open Reining Futurity Champions than any other sire in the 50 year history of the event.

Lynne continues to reside on Sunglade Ranch at Sundre, Alberta, Canada, competes in reining and cutting on Chics In The Male offspring when she has time, and travels to trade shows with her corrective orthotics to "support my horse habit".